Welcome to the Specialty Coffee Association platform celebrating inspirational design in coffee.

notNeutral
Branding Specialty Coffee Association Branding Specialty Coffee Association

notNeutral

2021 marks notNeutral's twentieth anniversary. This huge milestone has made us reflect on the many ways we have evolved over the years and the values that remain at the center of who we are as a company.

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TC Transcontinental Packaging
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

TC Transcontinental Packaging

A great package design is critical when it comes to pronouncing your brand virtues, to differentiate in-store, and to communicate key attributes of your product. It needs to impel a consumer to reach for it on the shelf.

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Fellow
Vessels Specialty Coffee Association Vessels Specialty Coffee Association

Fellow

We never understood why to-go tumblers made design decisions that compromised the coffee drinking experience. The senses–taste, smell, and touch—were ignored, while durability and heat retention were prioritized. Why not both?

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Fellow
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

Fellow

Ode Brew Grinder is Fellow's most premium and advanced coffee product to date. Our goal with all packaging is to create an experience that is an extension of the product itself. This means we needed the packaging to emulate the grinder's unique design, full set of features, and create an unboxing experience as delightful as using the grinder for your morning coffee.

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Third Wave Coffee
Spaces Specialty Coffee Association Spaces Specialty Coffee Association

Third Wave Coffee

We have created an open and welcoming space that invites reflection, conversation and interaction. The design was guided by our four principles: People, Product, Process, and Planet, as well as a sustainable base.

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Vessel Craft Coffee
Branding Specialty Coffee Association Branding Specialty Coffee Association

Vessel Craft Coffee

Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA.

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KUDU COFFEE
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

KUDU COFFEE

The logo is very dynamic, and the antelope is used as a key element of the product identity on each package. That way, it enhances the craft character of the brand and creates a solid image on the shelf.

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Wonderstate Coffee
Spaces Specialty Coffee Association Spaces Specialty Coffee Association

Wonderstate Coffee

Our primary objective with this cafe design was to create a space that paid homage to our rural identity as a company, while also staying connected to the modern and expansive views of the Madison downtown.

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Wonderstate Coffee
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

Wonderstate Coffee

Coffee packaging is often the first and most intimate experience a customer has with our brand. For us, the goal was to achieve a beautiful design while giving a nod to our company values and story.

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Rishi Tea & Botanicals
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

Rishi Tea & Botanicals

Over the past year we undertook the incredible task of redesigning our entire retail line. We needed packaging that not only matched the innovation and quality of the product found inside but also tied together our family of products from tea sachets and loose leaf to matcha. For this challenging task we engaged with the artists at Studio MPLS.

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Sparkling Botanicals by Rishi
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

Sparkling Botanicals by Rishi

Sparkling Botanicals by Rishi is our first entry into the incredibly competitive RTD market. We had some very real challenges when first approaching this design project. As with anything innovative, we needed to define what the product is and how it differentiates from the sea of competition on the shelf.

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Bridge Coffee Roasters
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

Bridge Coffee Roasters

The Roots Collection shows respect for coffee from crop to cup, taking you back to the origin of the farmers and their communities. Rewarding those who nurture and grow our coffee is what defines this special collection and remains at the heart of what we do.

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KUDU COFFEE
Branding Specialty Coffee Association Branding Specialty Coffee Association

KUDU COFFEE

Kudu is the antelope who, according to a legend, first tasted coffee beans. A shepherd noticed that local antelopes became extremely lively when they ate the fruit of an unknown plant. This is how the idea for our brand name was born.

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Red Berry Roasters
Spaces Specialty Coffee Association Spaces Specialty Coffee Association

Red Berry Roasters

The idea was to create a space with an ambiance of an upscale café while showcasing beautiful architectural design and aesthetics inspired by coffee history.

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MARISSTELLA COFFEE
Packaging Specialty Coffee Association Packaging Specialty Coffee Association

MARISSTELLA COFFEE

Just as boatmen use stars to find their way when they get lost in the night sea, Marisstella is named with the desire to be a star-like guide that teaches coffee people better ways in the crowded coffee industry.

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