Snake River Roasting Co
Designers | Amy Ringholz, Cristine Wehner
Location | Jackson Hole, WY, USA
Launch date | December 10, 2020
Wonderland: inspired by the magic of Jackson Hole winters; honoring the wild of where we live.
Our intention in this challenging year is to share artistry & inspire hope. To honor wide open spaces during a time when people are feeling closed in, to honor starry winter nights at a time when darkness can feel overwhelming, and to honor the wild places that inspire us when many cannot travel.
We partnered with renowned artist Amy Ringholz, who describes herself as a 'contemporary artist living out her impossible dream in Jackson Hole, Wyoming.’ Amy supports countless local organizations and is passionate about her art scholarship fund, supporting artists’ aspirations and dreams. With her sketch on an easel, we created the outline of the blend in her rural Wyoming studio. Over the next few weeks, we refined the warm, inviting blend as she created the painting. The result is equal parts whimsy, wonder and beauty.
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A stand-up pouch was the ideal simple canvas that allowed the design to appear cohesive all around the package. It made the seal less obvious, while still sporting a zip closure for freshness.
Wonderland blend contains Coffee Hunter Project’s Red Honey Ramirez Estate Dominican Republic, an Ethiopian Natural from Sidama Farmer’s Co-op, Café Femenino Sumatra Kokowagayo and Café Femenino Brazil Poco Fundo.
Seed to cup is an elegant phrase designed to simply sum up the full range of coffee people, place and process. What we often reflect on packaging is seed to roaster’s cupping table. Snake River Roasting Co has a mission to also lean forward and genuinely connect with the people who are brewing and drinking our coffees. Being accessible, wherever they are on their coffee journey.
In the end, it’s all about relationships.
