Bridge Coffee Roasters
Designers | Tanveer Sagoo
Location | Cardiff, United Kingdom
Launch date | February 1, 2021
The Roots Collection shows respect for coffee from crop to cup, taking you back to the origin of the farmers and their communities. Rewarding those who nurture and grow our coffee is what defines this special collection and remains at the heart of what we do. Every coffee in the collection is 100% ethically certified. The beans in our Botanical Coffee are proudly grown by female farmers at the Cecanor Cooperative in Peru which is part of Café Feminino. We have also collaborated with Project Waterfall on this collection which means 10% of our profits from each bag sold will help bring clean water to coffee-farming communities worldwide.
To reflect these key messages, the soft colour palette highlights the earth and its natural colour tones from earthy greens to deep blue water. All things that help farmers produce wonderful coffee. The colours are reflected through the use of an authentic design, that includes geometric shapes which flow throughout the gusset, giving the impression of movement and direction of growth. This has additionally been reflected in the tall logo, showing growth from the root up.
+ read more
Opting for an authentic design within the side gusset attracts attention without distracting from the opaque packaging and the coffee which is inside, ensuring we give the coffee the respect and attention, it deserves. The opaque bag, produced with rice paper, was chosen to demonstrate our transparency about the journey from crop to cup and to highlight our respect for every bean.
The circular labels add a pop of colour to the front of the packaging and give the overall design a soft, humanistic feel and imitates one of the most important natural elements, the sun. Bold, unapologetic copy set in caps draws attention and emphasises the importance of our message.
