KUDU COFFEE
The Story Behind the Brand… Kudu is the antelope who, according to a legend, first tasted coffee beans. A shepherd noticed that local antelopes became extremely lively when they ate the fruit of an unknown plant. This is how the idea for our brand name was born, wanting to "honor" the first antelope who discovered our favorite beverage. Therefore, our logo depicts the well-known antelope head with its horns enclosing the verbal parts of the logo: Kudu Coffee Roasters. At the end of 2019 we decided that the brand needs to go one step further, changing its appearance almost completely and introducing a new and evolved image.
Inspired by the story - and with consequently to our brand name, we wanted to give an unprecedented, primordial, and spiritual experience that matches that of coffee, capturing the antelope as a sacred symbol, and recalling the relationship that the primitive man had with the antelope on an artistic level. The logo is designed by hand to convey the handcrafted character of the brand, while the wildness and intensity of the letters reflect its dynamism.
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Competitive advantages of the brand
Creating a correct and accessible image that is projected to the consumer makes the company able to stand out in the minds of the public, imparting its competitive advantages. The company today has a significant place in the coffee market share in Greece and holds one of the first places regarding the specialty category. Our brand distribution counts more than 250 spots around Greece and abroad. We offer our products in 12 countries around the globe, in Asia, Africa, and Europe.
