The design mirrors our approach to roasting and sourcing – we’re into clean coffees, so having a clean and minimalistic design was kind of obvious

Speckled Ax is one of the very few companies that roast coffee with a wood-fired roaster, and we wanted our new single-origin and seasonal coffee box line to do more than simply state this fact in words.

PureBrew+ pinpointed a goal: designing a product where workflow comfort meets esthetical and functional qualities while continuing technological research and igniting innovative energy. PureBrew+ enhances the coffeemaking process's speed while upholding exceptional quality. This empowers establishments to meet high demand efficiently, ensuring customers are served premium beverages promptly.

Our vision is to position Mexico in the specialty coffee industry worldwide as a reference of quality and community driven coffee.

The update was not just a nod to modern technology but lent itself to a campaign and branding identity that fit within La Marzocco's heritage—celebrating the sculptural beauty of espresso machines as works of art, and an even further historical nod to the "il Marzocco" statue that stands as an emblem of Florence.

With this brand redesign, we sought to achieve a look, feel, and tone that expressed our commitment to help make specialty coffee as prosperous as it is delicious.

The Name Paso Paso, meaning 'Step by Step, symbolizes our journey of changing the coffee industry and invites consumers to their own journey of coffee discovery.

Our goal was to attract design-driven coffee enthusiasts who appreciate unique and immersive sensory journeys.