Zerno
SCA 2025 Branding submission
Zerno began with inspiration, born in a sketchbook. The name speaks to our core: "Zerno" is Bulgarian for "bean" or "grain," connecting us to our products' essence. This bridges a co-founder's heritage with typographic creativity.
"Grain" holds meaning, paying homage to Chicago architect Louis Sullivan's "form follows function." This is echoed in our logo, with lines nodding to the Chicago flag, our hometown.
Our brand, like a precise tool, prioritizes function and adaptability. This guides our brand expression, emphasizing clarity, efficiency, and a user-centric approach.
Logo development intertwined with the Z1 Grinder's creation, ensuring seamless enhancement. Our logo and brand are versatile and enduring, accessible across applications. From print to digital, motion graphics to products, our branding is dynamic and recognizable.
The Zerno logo system includes formal/informal versions, icons, and single-letter marks. We refined letter/line weights for clarity and balance.
A brand guide allows consistency, directing web, social media, motion design, photography, and logo use. This extends to materials, creating a cohesive presence.
Our photography captures the grinder's beauty and presence, emphasizing textures and quality with refined precision.
Launched recently, our website integrates communication, user experience, and visual design, providing a clear platform to explore our products. We offer support, with access to purchase parts and explore blueprints.
Our packaging embodies form and function, balancing practicality, sustainability, and elegance. We introduced hard cases, minimizing waste and providing a durable solution for transporting the Z1.
Motion design is integral, with a logo designed for dynamic use. Movement mirrors our typography, and video bumpers create signatures for our content.
Our brand extends to social media, where diverse content is unified by typography, photography, music, and motion.
Thank you!
...and thank you SCA for enabling, engaging, and facilitating the global coffee community, we are honored to be part of this world.
Thank you!
…and thank you SCA for enabling, engaging, and facilitating the global coffee community,
we are honored to be part of this world.
