Red Rooster Coffee
Designer | Lavanah Byler, Katie Mayer
Location| Floyd, Virginia, USA
Launch Date | October 10, 2024
We wanted our 2024 advent calendar to feel luxe and timeless, and also showcase an element of our hometown, Floyd, Virginia.
Often seen around town on shirts and totebags, twelve bold patterns from local artist Lavanah Byler were displayed in gold foil on the outer box and on 24 inner boxes. While each design is unique, her geometric and repeating patterns create a cohesive and balanced collection.
The black matte box was created to withstand the rigors of shipping but also to be used as a device for storing keepsakes. The 24 inner boxes could also be utilized for gift giving.
This project was a labor of love for our Marketing team - specifically Katie Mayer. The process started in early 2024 and took an enormous amount of communication, design and teamwork to complete. We're thrilled with the result!
