Yettu: Earth to Cup
Yettu is a green coffee exporter specializing in high-quality Indian coffee, carefully sourced from the fertile lands of Tamil Nadu. Rooted in the Tamil word for "eight," symbolizing transcendence and wisdom, Yettu embodies a journey from earth to cup, honoring ancient farming traditions and sustainable practices. Supplying green coffee to Japan for roasting, Yettu bridges India’s rich coffee heritage with a discerning international market. Inspired by handmade coffee farming tools and architectural elements, the custom-designed logotype reflects the brand’s authenticity and cultural depth. The Yettu mark, influenced by the Usgalimal Petroglyphs, visually represents interconnected roots and growth, reinforcing the brand’s commitment to storytelling and craftsmanship. Our work helped shape this identity, ensuring that Yettu’s brand is as rich and layered as the coffee itself, seamlessly blending heritage, sustainability, and design.
