Guilder is a collective of passionate people dedicated to crafting quality-driven coffee experiences that bring people together.

TZOW Energy was created to energize and empower Native communities, beginning with the Mono people of the Big Sandy Rancheria in California. From the outset, this was never intended to be another trend-driven energy drink. The ambition was to create a culturally grounded brand that celebrates identity, pride, language, and collective heritage while competing confidently in a modern retail landscape.

We wanted the design to announce Underberg Herbal Harmony as a bold but authentic evolution of the brand—our first U.S. innovation in 165 years—by visually uniting Underberg’s herbal heritage with the energy and creativity of modern specialty coffee. The goal was a pack that immediately reads as Underberg, yet feels fresh, premium, and intriguing enough to attract a younger, design-conscious coffee consumer and spark curiosity at shelf.

The goal of the design was to reframe coffee as an intentional ritual rather than a disposable commodity. We wanted to slow the experience down and create space for attention, tactility, and imagination. Every design decision was made to encourage a more mindful relationship with coffee, one that values craft, origin, and intention over speed and convenience.