Avidity Creative
Capito Coffee is a family-owned business celebrated for its premium roasted coffee, refined café experiences, and luxury coffee catering at New England’s most exclusive black-tie events. With roots in Italian coffee craftsmanship, the brand embodies a legacy of tradition and excellence. To honor Capito’s heritage and elevate its luxury appeal, we crafted a sophisticated brand identity centered on a hand-lettered script wordmark. A refined color palette balances tradition with modernity, while the clean, elegant design exudes a timeless charm. The packaging distinguishes their offerings with lighter-toned bags for everyday blends and sleek black packaging for premium single-origin roasts. Luxury details—soft-touch finishes, metallic accents, and custom patterns inspired by gold-leaf lettering—enhance shelf presence. A bespoke eagle icon, drawn from their iconic Bezzera Eagle espresso machine, adds a personal touch that connects the brand’s history to its design. Each coffee blend is marked with custom die-cut labels featuring intricate flavor details, appealing to Capito’s discerning clientele. This reimagined identity perfectly blends craftsmanship and sophistication, reflecting Capito Coffee’s commitment to excellence and luxury.
