Dhuwa Coffee
Designer | Adam Williams and Zoe Raymond
Location | Brisbane, Australia
Launch Date | April 12, 2024
With Dhuwa Coffee’s packaging design, we aimed to create a product that not only stands out on the shelf but also tells a meaningful story. Our primary goal was to celebrate and showcase Indigenous culture while embedding sustainability at the core of the design. The packaging needed to reflect our brand values: respect for Country, community, and cultural heritage, all while appealing to modern, conscious consumers. The design was informed by traditional Indigenous art, storytelling, and the deep connection between land and people. We collaborated with talented Indigenous artists to create artwork that symbolizes the brand’s mission of bringing people together over a cup of coffee. The organic patterns and earthy tones used in the design draw inspiration from the natural landscapes of Australia, serving as a visual reminder of the importance of preserving the environment. Sustainability was a key influence, with every aspect of the design process carefully considered to minimize environmental impact. The use of recyclable materials, reduced ink usage, and minimalist design principles ensured that the packaging was not only aesthetically pleasing but also environmentally responsible. Ultimately, the design achieves a balance between cultural authenticity, environmental sustainability, and market appeal, resonating with customers who value purpose-driven brands. It’s more than packaging—it’s a visual narrative of Dhuwa Coffee’s journey, ethos, and the communities it represents.
