RUBIA
I always want people to feel joy when they see my product. I've always wanted to do something that hasn't been done before, and I've put a lot of thought into it.
Creating something new while considering easy of use, price, and legal requirements was a real challenge. Amidst all the deliberation and research, I paused to think about people. This package, which started with the question of what people would like, found its answer in the keyword 'gift.' Like finding a gift wrap, this package satisfied all the existing conditions. It also facilitated seasonal product planning, with various variations possible. Thus, inspired by gift packages, the package was completed by mixing clothing and fashion ideas to create 'hang tag.'
Hang tag fulfilled legal requirements using nutrition facts design and put the company's logo, two slogans. Additionally, using AI, it visualized the character of coffee to make it more intuitive to understand the characteristics of the coffee. By combining attributes from different domains such as food, clothing, bags, and gifts, it created synergy.
