Kaffeelix
Designer | Felix Malmborg & Victoria Herndl
Location | Pölten, Austria
Launch Date | June 22, 2023
The design mirrors our approach to roasting and sourcing – we’re into clean coffees, so having a clean and minimalistic design was kind of obvious. Our coffees speak for themselves, so the idea was basically to have a very reduced and timeless packaging design. Besides that, we’re a bunch of funny people at the roastery, so there are some playful elements (especially the merch!) too.