dEEPdIVE Coffee Crew
The design of dEEPdIVE Coffee Crew was created to visually represent the spirit of exploration and openness in specialty coffee. Moving away from rigid and structured forms, we aimed to develop a design that is more free-flowing, organic, and adaptable. Additionally, we wanted our design to enhance the sense of belonging within our community. By embracing a minimalist approach that eliminates unnecessary elements, we ensured that our core message remains clear and impactful, while also creating a space that values individual interpretation and creativity. Our crew members have been the most important reference. We actively incorporated their feedback and needs into our design, ensuring that it reflects not just our vision, but what the community truly requires. This was not just about creating a design that we wanted—it was a collaborative process to build something that serves the community together. Through these design choices, dEEPdIVE Coffee Crew aims to establish itself as a community-driven brand that embodies exploration, creativity and shared learning in the world of specialty coffee.
