Sparkling Botanicals by Rishi
Sparkling Botanicals by Rishi is our first entry into the incredibly competitive RTD market. We had some very real challenges when first approaching this design project. As with anything innovative, we needed to define what the product is and how it differentiates from the sea of competition on the shelf. Furthermore, the profiles are complex and the ingredients rare, so we had to consider using space for education. Yet we knew this product was about one core idea: Real Plants with Real Virtue.
We were inspired to harness our over 20 years of experience in the tea and botanical trade and combine our passions for herbology and the culinary arts to deliver a product that we touch from the field to final product. We sourced and imported fruits, spices and herbs from our partners around the globe and brought them back to our Rishi Herb Lab where we studied and experimented with the intention of creating a functional sparkling botanical tea utilizing only the virtues of these raw ingredients. We even developed the brewing technology used to craft Sparkling Botanicals.
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Our design needed to be both bold and fresh and we were motivated to explain and define a product that was truly innovative. To accomplish this task we continued our award winning relationship with Studio MPLS. Our message of Real Plants with Real Virtue became the focus of our design with the ingredient list being the hero. Because our profiles are adventurous and some of our ingredients quite rare we also knew we needed to use copy to educate and inspire. Finally, our core icon is an homage to the plant kingdom, signaling our veneration for plants while tying the whole design together.
