Fellow
Designers | Jessa Strayer
Location | San Francisco, CA, USA
Launch date | October 20, 2020
Ode Brew Grinder is Fellow's most premium and advanced coffee product to date. Our goal with all packaging is to create an experience that is an extension of the product itself. This means we needed the packaging to emulate the grinder's unique design, full set of features, and create an unboxing experience as delightful as using the grinder for your morning coffee.
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Just like Ode, every detail and moment of the packaging was considered. From the sleeve showcasing the grinder in its most iconic view, all the way to the texture and color of the pulp tray before you see your new grinder for the first time. We even included a nod to our Kickstarter backers! Instead of opening the box and seeing a safety manual, we put a scene from our Kickstarter video and the campaign line front and center.
At Fellow, we like to think everyone reads our safety manuals. However, we know that isn’t always true. In addition to our safety manual, we provided the guidance to get the best grind out of Ode. This includes a Quick Start Guide with fast and easy instructions, a grind size guide for the users brew method, and tips for care and use practices.
