The guiding principle of this project is: “Design that serves the barista.”
Every decision was informed by the operational realities of iced beverage service — speed, ergonomics, cleanliness, precision, and workflow efficiency.

We wanted to elevate a holiday blend into a collectible, giftable object that communicates legacy.

The packaging concept was focused on a celebration of the families and hard workers who expertly grow and produce the coffee. The Cravens promise "From Farmer, to Roaster, To You" is a through-line of their close 30-year relationships with farmers and the care and mastery they put into roasting and delivering their incredible coffee to consumers.

This packaging system translates Sträva’s philosophy of exploration, balance, and responsible sourcing into a clear visual language. Drawing from the graphic tradition of national park signage and Colorado’s outdoor culture, the design connects coffee to movement, landscape, and discovery. Combined with recyclable packaging and ethically sourced specialty coffee, the result is a package that reflects both the adventurous spirit of the brand and the values behind every cup - designed not just to stand out on the shelf, but to accompany the journey beyond it.

For Portland Coffee Roasters, the primary goal behind the design of their cold brew cans was to create a bold and approachable identity that would stand out on crowded shelves while remaining true to the brand’s essence. The packaging design system was developed with the future in mind, designed to scale easily for future SKUs while maintaining a cohesive brand identity. This flexibility allowed the design to stay unified as new products are introduced, each with its own distinct personality.

Graffeo Coffee Co., one of North America's oldest artisan coffee roasters and a mainstay in San Francisco's North Beach neighborhood since 1935, remains a family-run company passed down through generations. When approaching the packaging and collateral design for this brand, it was essential to maintain the utilitarian intent of the brand's identity