Lip |Casa Landino
Designer | Lucho Correa/Eduardo Ramos/Alejandra Forero/María del Sol Poveda
Location | Bogotá, Colombia
Launch Date | October 2nd, 2025
The result was a package based on the typical bag used for most coffee products, but folded in a different way so it could be wrapped with a cardboard sleeve, forming a perfect cube. This approach allowed us to achieve an ideal package for stacking and display.
We then leveraged this shape in the graphic design, creating packaging that delivers strong visual impact at the point of sale, with complementary arrangements that generate varying textures and layered readings.
We then applied a distinctive and uncommon color palette for the category, giving this exceptional specialty coffee a unique and elevated personality. Small variations in the size of the cubes, depending on the contents of each product reference, provide diversity within a unified system, granting the brand a distinguished and differentiating presence at the point of sale.
We avoided the use of expensive or rare materials. We stayed within common, low-cost materials, applying a creative approach in their use, shaping, and folding. We avoided plasticized or laminated finishes. As a B Corporation, we must remain fully sustainable.
