Jones Coffee Roasters
We wanted to elevate a holiday blend into a collectible, giftable object that communicates legacy.
Objectives included:
• Honor the 19th-century origins of Finca Dos Marias without feeling nostalgic or dated
• Create a box that does not require secondary wrapping
• Integrate metallic material in a sophisticated way, not a flashy one
• Reinforce brand equity while adapting for a seasonal moment
• Maintain structural integrity across a lockbottom carton while preserving graphic continuity
The embossing, ghost print, and metallic overlays were used intentionally to create depth and tactility. The ghosted logo becomes visible only when light hits it, rewarding interaction. The embossed ribbon edges separate graphic elements physically, making the illusion of wrapping believable.
The insertable round card transforms the package from a product container into a gift system. The to/from functionality encourages reuse and extends the lifecycle of the box beyond a single consumption moment.
Ultimately, we aimed to create packaging that feels intentional, heirloom-inspired, and rooted in agricultural legacy.
The Jones Holiday Boxes celebrate family heritage, ritual gifting, and Guatemalan coffee history.
The first SKU was designed to look and function like a giftbox. The structure mimics high-quality wrapping paper and ribbon. A ghosted Jones logo print sits diagonally in the background, knocked out to the metallized layer so it subtly glistens in light. The brand’s core pattern was recolored in a holiday-specific palette and used as the ribbon graphic, which is physically embossed along its edges so it feels dimensional rather than printed flat. Yellow overlays were used over the metallized PET to create a restrained metallic gold effect along ribbon edges, inside square details, and on the embossed logo.
Two die-cut slits at the ribbon intersection hold a round product card. The front contains blend-specific information, and the reverse functions as a to/from tag, reinforcing the intention that this box be purchased as a gift.
The second SKU draws from the brand’s core textile-inspired patterns, originally influenced by traditional Guatemalan weaving. The pattern was subtly adjusted to echo holiday elements such as trees and ornaments without becoming literal. It maintains the same metallized 350 GSM PET board, embossing, and gold effect detailing, but uses a wraparound label from front to side to create continuity and strong shelf impact.
The philosophy across both was to express heritage through materiality and craft rather than overt seasonal iconography.
