Found Coffee
Our goal with our packaging was to invite coffee lovers to join the journey of discovering the joy of specialty coffee. Like our lives, we believe the industry and coffee drinkers are on a journey and it's all about enjoying every cup and savouring every sip.
The story of Found Coffee was a love story from Australia to Canada and beyond, our branding and packaging's goal was to highlight the connected nature of our lives and our communities, and for our guests and customers to take their next step in their story. With each bag acting like a piece of the puzzle, our design connects with the front and back of the individual bag, but also connects to the next bag and last bag enjoyed, from our Blue Blend bags, or our Coral Single Origin bags, or our Premium White and Gold bags, all connect to the next to encourage coffee lovers to continue their journey of discovering specialty coffee.
Alongside this goal, we also have released a fully sustainable coffee program whereby our cafes are supplied in airscape buckets, and launching a retail ready reusable canister in 200g and 400g complete with a one way freshness valve allowing for our communities and locals to return their canister for a refill at their local Found location, at a slightly reduced price to pass on the savings of sustainability and reusability on to our customers.
Our packaging is made from recycled materials, locally sourced, locally printed [not imported] within the Toronto area, and supplied directly to our roastery only a 30 minute drive from the factory. Our entire packaging is fully recyclable also.
Alongside our general packaging, we have a fully sustainable coffee program within our 5 cafes, roastery and our customers whereby we have reusable canisters in 200g and 400g sizing that are refillable with one way freshness valves where our guests can return the canister for refilling at a reduced price [as added packaging is not needed] we pass on these savings to our guests, without compromising on quality, experience or freshness.
