Starflower Coffee
The goal of the design is to foster an environment of community and care. A key word for Starflower Coffee is ‘magic.’ The joy of community, the work and soul of the many hands that go into creating a cup of coffee from a cherry seed. Care for the planet is central to the decision making process. Reusability, and reduction of plastic waste are the main factors that shape our packaging. We want to evoke the comfort and love of a product we are so used to consuming to create a meaningful and mindful experience. We took an intentional step away from the sterility that defines so much of modern design with illustrations, colors, and typography that feel as wholly magical as they do distinctly human.
Our sustainability and materials design are very intertwined. In creating the packaging, the desire was twofold:
-Reduce single use plastics while maintaining a good customer experience
-Allow for reusability for the customer and ourselves.
The tins and magnets are multi-purpose. They are able to be reused in our supply chain to help offset the cost of the more expensive packaging, in addition to being easily repurposed for the customer as containers and fridge magnets.
In addition, we also choose to work with farms and suppliers that specifically outline their sustainability practices and contribute to their local communities. We like to work alongside like-minded individuals that care as much about the planet and people around them as we do.
