That's why our brand is more than just a logo - it's an entire system of illustrations around the half bean that capture the essence of each unique coffee bean profile.

The rebrand was led by co-founder Jiyoon Han, who wanted to bring the brand’s core values to the forefront through design.

To develop and define Liberté Coffee’s Visual Identity, we considered that through all the communication pieces the brand could represent the agro-coffee culture and the Guatemalan culture; therefore, we re-interpreted and adopted various elements from the coffee farms as well as the communities, making them a fundamental part of the brand’s identity.

Balzac’s Coffee Roasters was inspired by the Grand Cafés of Paris.

We partnered with Collaborative Origins to create a clean, simple, modern aesthetic that was approachable and warm.

Tablón's team wanted an art nouveau-inspired brand that didn't shy away from detail and precision, much like their coffee offerings.

Her purpose is to help you do that by bringing the highest-quality coffee to you in her 1984 Volkswagen Westfalia Vanagon, wherever you are.

The naming of the project and design decisions were made in collaboration with the women of the Nahnantzin of the Cuna Náhuat.

We endeavor to provide customers with mountain-grown and mountain-roasted specialty coffee, assure fair compensation and respect for the people whose labor brings us our exceptional coffees, respect and safeguard the environment that provides the extraordinary growing conditions coffee requires, and honor and support our partners and customers in this endeavor.

We aimed for an optimistic brand feel that reflected the friendliness of the founders and the quality of the product. We continually referenced nature – in form, texture, imagery, and color.

We approached our rebrand of Detour Coffee with one main objective: Make the brand's design match the openness, friendliness, and overall fun aspect of making coffee that inspires many of us at Detour.