ROOT OF COFFEA

Designer | Battushig Togtokh

Location Ulaanbatar , Mongolia

Launch date | November 22, 2022

Website


We wanted to create an artwork dedicated to the art of coffee making. It's a tribute to our patrons and our team. We wanted to send a clear message that ROC has already established itself and successfully pioneered specialty coffee culture in Mongolia, and now is sinking its roots and transforming coffee from a commodity to a lifestyle. We wanted to capture and visualize the identity of Mongolian coffee culture through our traditional artistic style and world class coffee equipment.

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