ROOT OF COFFEA
We wanted to create an artwork dedicated to the art of coffee making. It's a tribute to our patrons and our team. We wanted to send a clear message that ROC has already established itself and successfully pioneered specialty coffee culture in Mongolia, and now is sinking its roots and transforming coffee from a commodity to a lifestyle. We wanted to capture and visualize the identity of Mongolian coffee culture through our traditional artistic style and world class coffee equipment.
