Caffe Ibis Coffee Roasting Company
Designer | Shea Guevara (ANVIL Creative)
Location | Logan, Utah, USA
Launch date | August 11, 2022
Our visual identity strives to incorporate our values of stewardship, equity, and community with a system that maintains the core elements of our brand while celebrating the diversity of our customers and partners around the globe. We strive for a balance of both expression and function while always aiming to maintain clear communication with our customers. We endeavor to provide customers with mountain-grown and mountain-roasted specialty coffee, assure fair compensation and respect for the people whose labor brings us our exceptional coffees, respect and safeguard the environment that provides the extraordinary growing conditions coffee requires, and honor and support our partners and customers in this endeavor. To achieve this, we have thoughtfully maintained our historic colors, typography, and logo elements from 1976 while strategically incorporating an expanded color palette, additional typography, and updated graphic elements that bring cohesion to the brand and better communicate the intricacies of Caffe Ibis’ offerings to our customers. Our labels easily communicate valuable details while the assorted colors act as a visual aid to help orientate and navigate the details. We aimed for clear brand recognition regardless of how a retailer chooses to merchandise our products (i.e., folded, stacked tall, etc.). We are inspired by our long history and partnerships as well as the natural beauty of our western mountain valley home and the incredible migratory birds that visit us each year, including our namesake, the White-faced Ibis.
