We wanted to create a product that was appealing and eye catching on the shelf. We also wanted the consumer to easily be able to identify the four unique flavors based on packaging colors and be able to imagine the type of espresso they would get from the color of the box.

We wanted to change the status quo for the roasted and ground coffee market in Serbia.

The exterior Modicum box uses natural, recycled paper, instead of using flashy colored foils. Text is only used for essential information, and is debossed so it doesn’t become dirty or illegible after handling the box.

We believe in altruism. We are consequentialists really. Seeking the greatest possible solution with the least amount of impact.

We wanted to achieve a design that clearly communicated the product -- boxed cold brew -- in a beautiful way that did justice to the delicious product. We used the "compass" motif to inform the design and the striking pattern.

Our packaging expresses the tenets of the brand: service, education, and communication with real stories and real people radiating from its core.

With our bag design we wanted to create something fun and interesting for the consumer, both for Specialty Coffee Lovers and for complete novices.

Understanding the strength of climate awareness, especially in countries like India led me to think of the Coffee pack as a vessel for conversation.

We wanted to celebrate Endiro farmers and the Ugandan culture.

This year, we were proud to launch our newly designed, fully bilingual and sustainable packaging.