Metric's Modicum Box
What did you want to achieve with the design?
While the design is simple, a great deal of attention has gone into the details of Modicum’s design. The exterior Modicum box uses natural, recycled paper, instead of using flashy colored foils. Text is only used for essential information, and is debossed so it doesn’t become dirty or illegible after handling the box.
Modicum simultaneously fits within Metric’s product line-up while standing above it as a premium coffee product. The Modicum logo contains small, intricate abstract stars that make up a greater whole. The gestalt implies how each release is special and how every piece is integral to creating this exceptional product.
+ read more
Were there any specific references that informed the design?
Modicum’s multilayer packaging creates a unique unboxing experience, with care and precision going into each piece. We utilize recycled paper for the box and include a transparency report with each box. The interior coffee bag is a literal visual metaphor for Metric’s dedication to transparency and sustainability.
