Our packaging embodies our company's holistic approach to sustainability along with a goal to connect our customers more deeply with where their coffee comes from and why it's important. We selected steel for its superior ability to protect the roasted beans inside, and for its circularity: it has the highest recycling rates of any material and can be infinitely reused

Fire Lily Coffee’s design is rooted in one conviction: if the coffee is 100% Kenyan, the brand should look and feel Kenyan too: bold, unapologetic, and impossible to ignore. Founder Francis Kungu grew up in Kenya witnessing the disconnect between the farmers who do the work and the value created downstream. After moving to the U.S., he and his partner Maya founded Fire Lily to reimagine the trade cycle through radical transparency and authentic storytelling. That philosophy demanded more than ethical sourcing. It demanded a visual identity that looked the part.

The new Intelligentsia coffee bag design marks 30 years of the brand by honoring its legacy while embracing a renewed sense of energy and clarity. Rooted in Intelligentsia’s belief that coffee is a culinary experience, the design system balances familiarity with discovery, inviting customers into the story behind each cup.

Our goal was to intentionally carve out a distinct, permanent program that visibly honors women across the coffee supply chain. Rather than integrating the initiative subtly or symbolically, the design was created to stand on its own—clearly signaling focus, investment, and long-term commitment to women in coffee.

Rooted in the Texas Panhandle, our packaging was designed to honor where we come from while reflecting who we are now. We wanted the bag to feel familiar and storied, not trendy or disposable, something that belongs on a kitchen counter as much as it does on a café shelf.

With our design we wanted to achieve a logo that represented a love of travel + coffee. A design that was colorful and represented who we are personally as coffee roasters and how our coffee adventure began.