Nott Coffee
Nott Coffee is a range of decaffeinated specialty coffees from Danelaw Coffee
We see three primary audiences for Nott Coffee:
• The traditional decaf consuming market of older consumers reducing their caffeine
• Aging Millennials who have drunk 6 coffees a day for the past 25 years and now find ourselves with bad knees, high blood pressure and a need to cut out caffeine after lunchtime in order to sleep
• And a younger cohort of consumers who are much more conscious of what they consume, whether it be no and low alcohol drinks or focus on protein and fibre for wellness
Segregating this range from the main brand helps us communicate more effectively with these audiences
Nott is named for the Old Norse for Night, as it's coffee you can enjoy at night, as well as being a play on words on some consumers belief that decaf is a compromise and "not coffee"
Each variant has its own celestial “night sky” theme to imply that the coffee inside is out of this world
• Aurora, light roast blend - named for the Northern Lights - unexpected brightness and colour
• Eclipse, dark roast blend - unexpected darkness
• Singularity, single origin washed Colombia - a concentration of flavour
• Supernova, single origin natural Colombia - an explosion of flavour
In designing the packaging we needed to balance recyclability with effective barrier properties to maintain shelf life, so LDPE was the chosen material
The goal of this packaging range was to create an eye-catching and memorable concept that instantly connects with the audience to communicate what’s inside. We’ve had 3 year olds point to the coffee and say “night time coffee” which proves the concept beautifully. The luminance and shimmer of the metallic labels effectively communicate that the coffee inside is premium quality.
