Camellia Coffee Roasters
Designer | Benjamin Della Rosa
Location | Sacramento, California, U.S.A.
Launch Date | July 1, 2025
Specialty coffee should be celebrated and enjoyed by everyone. To reflect that ideology, we created packaging that tells that story in a playful, approachable manner. Rather than putting the logo front-and-center, we chose to emphasize the coffee itself over the business' identity, placing bold, fun illustrations on each bag. Each label pulls unique inspiration from the coffee's flavor profile, processing method, and region, creating imagery and color palettes that differentiate each roast from one another.
Further highlighting the coffee and its journey, our to-go cups each highlight the different aspects of the coffee's life- from harvesting, to roasting and making, and last, but certainly not least, enjoying!
