The primary goal with the design was to create a visually striking and environmentally responsible packaging solution for our coffee product.

Our packaging redesign was a culmination of a year-long journey, reflecting our commitment to stripping back to our core values and rediscovering our purpose.

In this process, we wanted to do things differently and steer clear of t”

In this process, we wanted to do things differently and steer clear of the sea of sameness.

Our goal was to craft a grinder that not only enhances the coffee brewing process but also serves as a piece of art in any place.

Guiding consumers to the product worldwide

Imagine a coffee that transcends borders, a carefully crafted blend that combines the vibrant culture of Pernambuco with the richness of Portugal.

The thinking behind the look and feel was to challenge some of the conventions in this space.

For almost 4 years now, we have been working on creating a packaging that perfectly preserves the quality of the coffee, has a low environmental impact, looks aesthetically pleasing, and is also practical to use.

The Women's Hope coffee produced by the Congolese cooperative Rebuild Women's Hope builds on an inspiring story of a cooperative in Kivu empowering women and improving their living conditions in very challenging circumstances

We are proud of our design and we would like to show it to the world

We reached a stage where our production definitely gave us the space financially to move from the stock packaging options available to moving into what we always wanted with packaging.

We wanted to evoke a sense of adventure and curiosity, transporting consumers to distant lands through our packaging.

The design is inspired by Alfonse Mucha’s Spring painting and has art nouveau references throughout the packaging.

We aimed to create a solution that not only preserves the quality of coffee but also supports small-scale roasters and traders by enabling them to handle coffee in smaller, more manageable lots.

For the 10th anniversary of our brand, we felt the need to innovate the design of our brand and bring more playfulness and new impulses into it.

We wanted to make a system that highlighted flavor in a broader, customer-forward way.

We wanted our packaging to be professional, visually striking, and informative in equal measure.