DISTINTO
Designer | Jhoan Danilo Pacsuca Ferrucho
Location | Bogotá, Colombia
Launch Date | December 23, 2023
Salvador Dali said that "a true artist is not one who is inspired, but one who inspires others." With these creations, we seek to inspire the consumer, the average person: immersing them in an immersive experience about the surprising and wonderful universe of coffee, a universe so immense and complex yet so simple and appreciable. Our packaging is the result of shared memories, explored experiences, and enthusiasm for the future. They reflect the effort of each person who contributes to creating products as dazzling as a star itself.
In this varied, vast, and diverse cosmos of coffee, a call to "return to the origin to build the future," a future that is diverse, inclusive, sustainable, and centered on people and nature. On our trip through Colombia, and the vast and imposing landscapes, where the clouds kiss the Andes mountains, we let ourselves be amazed by the varieties, processes, colors, sensations, and flavors of coffee; We appreciate the simple and the complex, and just as happens in heaven we discover that the most wonderful things happen when you prepare to appreciate them, when you find your essence and build a future. We wanted to create a symphony of color, flavor, and emotion; because: “We believe that the universe of coffee is not just for a few astronauts, it is for all those who, when they look at the sky, can appreciate the stars”.
