Herz & Son GmbH
Designer | Pal and Aron Gyuga and Graphasel Studio
Location | München, Budapest
Launch Date | April 25, 2024
The primary goal with the design was to create a visually striking and environmentally responsible packaging solution for our coffee product. We aimed to capture attention on store shelves while also communicating our brand's commitment to sustainability. Additionally, we wanted to provide consumers with a reusable container that adds value beyond its initial use, enhancing their overall experience with our product.The design was inspired by a combination of factors, including current trends in eco-friendly packaging, minimalist aesthetics, and the vibrant colors often associated with coffee culture. We also drew inspiration from innovative materials and sustainable practices in other industries, seeking to incorporate similar principles into our packaging design. Additionally, consumer feedback and market research played a significant role in shaping the final design, ensuring that it resonates with our target audience and meets their expectations.
