Dos Mundos s.r.o.

Designer | Renata Keles

Location | Prague, Czech Republic

Launch Date | March 23, 2024

Website


For the 10th anniversary of our brand, we felt the need to innovate the design of our brand and bring more playfulness and new impulses into it. However, we still hold onto our main color, which belongs to Dos Mundos, and that is gold. The logo remains the same. The original solution included a paper sleeve, which, however, increased the waste from our packaging.Therefore, we have now decided on packaging that is made from a single piece and is fully recyclable (plastic).

We no longer have just one type of bag, but now three, which differentiate the type of coffee. The design of our packaging was created by designer Renata Keleş, who has been working with our brand for a long time. The idea behind the new design is as follows: The world of specialty coffee and the countries from which this coffee comes is very diverse. These are countries of Africa and Central and South America. Their cultures are colorful, playful, and full of folk elements. Therefore, we bring on our new packaging combinations of abstract colorful brush strokes, which at a closer look appear like lands or continents. Customers can now view the beans through a transparent window at the bottom of the bag, and the labels always bring them information about the country, farmer, and taste profile of the coffee. A wide range of information is then learned by scanning the QR code on the back of the package, where they can also see photos from the specific farm and read about the farmer himself.

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