Roastopus Kft.
Designer | kissmiklos (kissmiklos.com)
Location | Kaposvár, Hungary
Launch Date | February 24, 2024
Our new aluminum can packaging has a striking appearance among coffee pouches, both in the use of materials and design, as well as in terms of user experience. For almost 4 years now, we have been working on creating a packaging that perfectly preserves the quality of the coffee, has a low environmental impact, looks aesthetically pleasing, and is also practical to use. Kiss Miklós artistically integrated all of this into the Roastopus design he had created. Also, we wanted to create a packaging that fits into the daily routine. Invisible - not in terms of design, of course, but - in a sense that it is so simple and comfortable to use that you don't even notice it, not to mention its practicality.
On the one hand, this is due to the full aperture can end, which is considered a curiosity on a European level, and on the other hand, the reusable can cap, which, in addition to ensuring the usual resealability, can also be used in other areas of the household. Our primary goal was to create a completely and simply recyclable packaging that also respects the values represented by specialty coffee. There are no hidden disadvantages, such as microplastics produced during decomposition, or material that is only compostable in an industrial environment - we offer a solution that can be used by anyone. You can throw the aluminum can in the selective bin immediately after use, because it does not contain a sticker or any other material. It is simply made of aluminum with digital printing, and the individual product information is printed on it with a thermal inkjet printing solution. The entire packaging is made of a single material, which can be recycled endlessly and 75% of the raw material used is already recycled.
