With this design, we wrote a love letter to the natural world using whimsical design and recyclable materials.

Being the first of its kind specialty roasters in Pakistan we wanted our packaging to be a statement, an experience, a sense of pride and above all world-class.

We wanted to capture the life inspiring feel and look of Bend Oregon, home of Tower Roasting CO and Majestic Blends.

The design came from the conjunction of our brand name and the coffee it sources.

Tower Roasting Co chose as part of its vision and mission to greatly advance the quality and perception of the K Cup world within the specialty coffee industry.

The intent was to convey the complexity of flavors that are brought out of the coffee bean through our traditional Ethiopian roasting process, a vibrant, nuanced and surprisingly delicious cup of coffee.

Our goal was to create packaging that felt modern and informative.

A key part of our design objective was to cultivate a functional and accessible user experience.

Our desire was to create an uplifting, inspirational package. A design that connects with the coffee lover’s inner spirit.

The design for this product is an ode to our Black Cat Classic Espresso, our top selling espresso in a recognizable palette of black, gold, and white.

Our packaging has a premium design that depicts luxury and quality, incorporating Indigenous cultural vibrancy, Indian tropical colours, and biodiversity.

Tower Roasting Co chose its vision and mission to greatly advance the personalization, quality and perception of the specialty coffee world.

Cool Coffee Clique's aim with the coffee pod box design is to make the clearest representation of everything the brand stands for evident upon first glance.