Iluminar Coffee Roasters
Designer | Grace Futral
Location | Middlebury, VT, USA
Launch date | May 6, 2021
The design came from the conjunction of our brand name and the coffee it sources. The background features lights blended with textured drips of color to create an environment of vibrant, dynamic chaos. The box design both physically and schematically allows space for labels that unify iluminar with the details of the corresponding coffee. The intensity of the background is intended to bring our focus to the labels. Their visual simplicity but informational detail maximize the attention paid to the specificity of each coffee. In congruence, the geography and the producers/farmers appear at the front of the box along side our company name. As roasters, Iluminar Coffee understands its job to be one that illuminates, rather than introduces the characteristics of each bean. This, our packaging is intentionally reflects the ethos of our company.
