Café La Llama
Designers | Creative Direction & Brand Development: TakeThree Studio, Illustration: Instinto.Ai, Photography: Diana Gamarra
Location | Loja, Ecuador
Launch date | January 15, 2021
Café La Llama is a proud family-owned Ecuadorian coffee brand continuing a legacy of more than 50 years of producing quality coffee.
Their mission is to maintain transparent, fair, and direct relationships that positively impact all contributors in the coffee chain, from the producer to the consumer.
On top of exporting and distributing coffee, their vision is to improve the quality of life of producers, generate more sources of employment and promote the quality of coffee that exists in Ecuador.
Additionally, the brand is committed to leaving a positive social, economic and environmental footprint by enriching the coffee culture with transparency, quality, passion, creativity, and teamwork.
Café La Llama's packaging is 100% SUSTAINABLE, being one of the first companies in Ecuador to bring 100% recyclable packaging specifically for coffee.
+ read more
The packaging has a low-density polyethylene (LDPE) layer and a vinyl ethylene alcohol (EVOH) layer that works as a barrier against oxygen. High-quality coffee packaging should protect the beans for at least 12 months after the bean is placed in the bag.
Café La Llama urges local communities to recycle their coffee bags in a homemade way for different uses, from garbage bags, films for construction material to storage and agricultural purposes.
In the end, the team was successful in translating the full story behind the company by creating a fun-spirited, charming, and environmentally conscious brand, while using La Llama as the hero protagonist.
"My grandfather Julio Cesar Correa with my grandmother Dolores Córdova produced and commercialized coffee for around 50 years of their life and thanks to the coffee activity and their efforts they managed to have a stable and happy family in the city of Loja."
