Cool Coffee Clique
Designers | Jameah Oakley, Michael Amerson Jr., Tavonney Little, Lauren Smith, Fielder Strain, Tiffany Tieuel-Thomas, Courtney Adeleye
Location | Orlando, FL, USA
Launch date | January 1, 2021
Cool Coffee Clique's aim with the coffee pod box design is to make the clearest representation of everything the brand stands for evident upon first glance. Special attention was paid to making it stand out alongside other boxes but also intriguing enough to pick up and learn more. While the recurring theme of "Maximalism" informs much of the Cool Coffee Clique brand design, it presented a challenge when design considerations had to be made for appearing on retail shelving. After numerous drafts and revisions, this final design proved to both fit in retail environments and stand out from other products that would sit next to it.
