Intelligentsia Coffee
Designer | Erica Hartmann of Loom Branding
Location | Chicago, IL, USA
Launch date | June 11, 2021
The design for our Instant Oat Latte is meant to celebrate Black Cat Classic — our top selling espresso — and hold true to our love of clean and sophisticated designs. A recognizable palette of black, gold, and cream are used to create a minimalist design that is both aesthetically pleasing and reflective of who we are as a brand. We know that extraordinary coffee is not the result of chance, but the product of hard work, skill, curiosity, and an unyielding commitment to quality. We wanted our packaging to reflect the dedication we put into everything we do.
