Habasha Hand Roasted Coffee
Designer | Majed Hargaaya
Location | Mississauga, Ontario, Canada
Launch date | January 8, 2021
The intent was to convey the complexity of flavors that are brought out of the coffee bean through our traditional Ethiopian roasting process, a vibrant, nuanced and surprisingly delicious cup of coffee. This design uses recyclable and reusable tin containers wrapped in a recycled paper label with vibrant colors and angular shapes inspired by traditional Ethiopian bread containers that are used in traditional coffee ceremonies.
