Imagine a coffee that transcends borders, a carefully crafted blend that combines the vibrant culture of Pernambuco with the richness of Portugal.

The thinking behind the look and feel was to challenge some of the conventions in this space.

For almost 4 years now, we have been working on creating a packaging that perfectly preserves the quality of the coffee, has a low environmental impact, looks aesthetically pleasing, and is also practical to use.

The Women's Hope coffee produced by the Congolese cooperative Rebuild Women's Hope builds on an inspiring story of a cooperative in Kivu empowering women and improving their living conditions in very challenging circumstances

We are proud of our design and we would like to show it to the world

We reached a stage where our production definitely gave us the space financially to move from the stock packaging options available to moving into what we always wanted with packaging.

We wanted to evoke a sense of adventure and curiosity, transporting consumers to distant lands through our packaging.

The design is inspired by Alfonse Mucha’s Spring painting and has art nouveau references throughout the packaging.

We aimed to create a solution that not only preserves the quality of coffee but also supports small-scale roasters and traders by enabling them to handle coffee in smaller, more manageable lots.

For the 10th anniversary of our brand, we felt the need to innovate the design of our brand and bring more playfulness and new impulses into it.

We wanted to make a system that highlighted flavor in a broader, customer-forward way.

We wanted our packaging to be professional, visually striking, and informative in equal measure.

At Coffee Circle, we have designed our "Explorer Coffee" bag to stand out in the specialty coffee market.

The designs for the set of Casa Espresso labels drew inspiration from mid-century, Italian graphic design advertising and posters.

Achieve a contemporary and timeless language that is both respectful of the origins.

Taking on this challenge as a Tunisian in my own country makes it even more meaningful.