Coffee Circle
Designer | The Design was entirely created in-house with a lot of hands involved.
Location | Berlin, Germany
Launch Date | August 21, 2023
At Coffee Circle, we have designed our "Explorer Coffee" bag to stand out in the specialty coffee market. Unlike the typically subdued colors of our competitors' packaging, we chose a bright yellow with vivid accents, inspired by the vibrant taste notes and diverse landscapes of our coffee sources. This design captures attention and distinguishes our products on shelves. Central to our packaging is a colorful abstract fractal, created using AI to transform the traditional flavor wheel into a visual representation that embodies the diversity of coffee flavors. This not only makes specialty coffee accessible but invites coffee lovers on an educational journey. Our packaging achieves aesthetic appeal through a harmony of carefully selected colors and elements that reflect the flavor wheel, creating a cohesive and visually pleasing arrangement. The fractal design element, strategically placed within the bold yellow background, adds dynamic visual effect without overwhelming the design.
We ensure that text and icons complement rather than compete with the main visual focus, maintaining a balanced and attractive presentation. We align our design with consumer preferences for visually striking products and with industry trends towards innovative, technologically advanced solutions. By incorporating AI in our design, we cater to consumers' desires for unique, eye-catching products that stand out both visually and technologically.
Our commitment to sustainability is integral to our packaging design. We use 100% recyclable materials, including PE monomaterials for both packaging and labels, which support easy recycling and a circular economy. By optimizing the shape of our packaging, we minimize material use and reduce environmental impact. Additionally, prioritizing short production distances reduces carbon emissions associated with transportation. Through these efforts, we not only enhance the consumer experience by enriching their journey with our coffees but also affirm our dedication to sustainability and ethical practices in the coffee industry. This holistic approach to design and functionality makes our "Explorer Coffee" packaging a strong contender for the design award.
