Cielito Paradise Coffee
With our packaging design, our primary goal was to create an experience that goes beyond simply holding coffee – we wanted it to embody the essence of our brand, Cielito Paradise. We aimed to transport customers to the lush coffee plantations of Huila, Colombia, from the moment they lay eyes on our packaging. We wanted to evoke a sense of wonder and appreciation for the journey our coffee takes from bean to cup, while also reflecting our commitment to sustainability and quality. The design draws inspiration from the breathtaking landscapes of Huila, particularly the iconic 'El Nevado del Huila' and the majestic mountains of 'El Gigante.' These natural wonders serve as both a visual and emotional anchor for our brand, symbolizing the beauty and richness of our coffee-growing region. Additionally, we wanted our packaging to honor the hard work and dedication of the local coffee-growing families, which is why we incorporated elements that pay tribute to their heritage and legacy.
Throughout the design process, we kept sustainability at the forefront of our minds. From the materials used to the manufacturing processes, every aspect was carefully considered to minimize our environmental impact. Our choice of sugarcane bagasse for the outer box and soy ink for printing reflects our commitment to eco-friendly practices. We wanted our packaging to not only look beautiful but also to align with our values as a brand. Overall, our packaging design is a testament to our passion for coffee, our respect for the environment, and our dedication to delivering an exceptional experience to our customers. We hope that every time someone interacts with our packaging, they feel a connection to the land, the people, and the journey that makes Cielito Paradise coffee truly special.
