CREDO Coffee Roasters
Designer | Micah Schmiedeskamp in Collaboration with Tekwani Design Co.
Location | Orlando, Florida USA
Launch Date | June 14th, 2025
CREDO Coffee Roasters was founded on the belief that buying coffee is a big deal. Over time, CREDO recognized that impact cannot live in abstraction; it must withstand material reality.
The goal of this packaging was to express that by visually acknowledging the full system of production behind every bag.
Rather than focusing on a single stage of coffee’s story, the design reflects the network of people, machines, and infrastructure that move coffee from origin to cup.
In this way, the packaging becomes a visual embodiment of CREDO’s ethos: community is built through industry, and impact is measured in what endures.
CREDO approaches sustainability through the endurance of materials, systems, and people. Beyond using recyclable packaging for their coffee, the design values the labor and processes behind every cup, making the supply chain visible and recognizing the communities that bring coffee to life.
This approach reflects a broader vision of sustainability that emphasizes human and economic resilience alongside environmental responsibility.
