Our goal was to bring together chai, design and sustainability as we think chai concentrate packaging is wasteful and most chai product packaging lacks visually appealing design.

In order to futureproof Intelligentsia’s expression and product appeal for physical retail and digital touchpoints, the focus of our bag redesign was to bring a bolder, more meaningful creative vision to the portfolio, centered around Intelligentsia’s high-quality coffees made with the most ethical practices.

The original branding was fun and simple in it’s conception, but as Voilà grew and developed, we felt more and more that the old branding was limiting the expression and personality that we had to offer.

Verve’s Instant Craft Coffee was created for the modern explorer, the green consumer, the appreciator of finer things, the outdoor lover and the travel enthusiast.

Differentiation of SKU & Information to present on packaging, in which we added a scannable QR code to the back label.

The main problem we identified with our old packaging, and with a lot of coffee packaging on the market, was how much of an conceptual barrier was created for specialty coffee novices by the packaging itself.

We wanted to bring our brand to life in a fun and exciting way for our broad customer base.

Pagi Coffee Merchants designed this bag over the course of a year.

Our packaging was designed to address growing issues in the industry and break away from inefficient norms.

We wanted to create packaging that reflected the rich heritage of Hawaii’s landscape without relying on trite clichés (think tiki torches and Hawaiian flowers).

Our goal in redesigning the brand and packaging was to retain the quirky essence of the existing brand while creating a better shopping experience.

As a not for profit cafe, we try to increase revenue opportunities.