VOILA
Designers | Jennifer James Wright of Citron Studio
Location | Bend, Oregon, USA
Launch date | August 16, 2019
The original branding was fun and simple in it’s conception, but as Voilà grew and developed, we felt more and more that the old branding was limiting the expression and personality that we had to offer.
+ read more
For the new branding, we focused on bringing together dualities into an art-driven design. Having the design be intentional yet experimental, irreverent yet beautiful, premium yet approachable. Our designer was able to create a brand language that really has freed us to double down on who we are at the core.
In addition to the branding, single-serve packaging poses sustainability implications. We have always felt the responsibility to create the lowest impact possible, so in releasing this refresh, it was absolutely necessary to create all packaging with the most eco-friendly materials we could source.
