Intelligentsia Coffee
Designers | Intelligentsia & Pearlfisher
Location | Chicago, Illinois, USA
Launch date | January 9, 2020
In order to futureproof Intelligentsia’s expression and product appeal for physical retail and digital touchpoints, the focus of our bag redesign was to bring a bolder, more meaningful creative vision to the portfolio, centered around Intelligentsia’s high-quality coffees made with the most ethical practices.
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The new design expression allows variants to make a clearer visual connection with one another as a portfolio through purpose and specialization, while continuing to distinguish itself from the oversaturation of today’s craft-heavy aesthetic. Each bag democratizes the passion for artisanal coffee, giving equal priority to the whole product range, by educating consumers on provenance and seasonality in a clear and coherent manner.
Every Intelligentsia coffeebar is localized and unique, so we provided each seasonal variant with a similar, unique expression.
