One Village Coffee
Designers | A collaboration effort by One Village Coffee & Shared-X Impact Farming
Location | Souderton, Pennsylvania, USA
Launch date | March 9, 2020
One Village Coffees recent rebrand was designed with intentenality. The new bags feature colorful new designs to bring clear differentiation between each blend, single origin & decaf coffee. Supporting the color difference of each SKU also highlights custom icons (see if you can spot one)!
+ read more
Secondly the information on the bag is much more concise. Consistent labeling was important, and the information provided was specific to those who are out shopping in store our online. However, One Village Coffee also added a custom QR code on the back of each bag giving more space to highlight the grower and their story. Once the QR code is scanned they are brought to a One Village Coffee web page with all the information, photos, and stories about that specific blend, single origin or decaf coffee! After all it takes a Village, and that was what One Village Coffee wanted to bring together with this rebrand: Roasters, Growers & Coffee Drinkers...Bottoms Up!
