Just like the clean, vibrant and silky flavor profile inside, we wanted the Flash Brew branding to illuminate a taste of what’s to come for consumers through the text, color and imagery depicted on each can.

City Girl Coffee is a growing company with a significant base of supporters nationally. When we launched our brand in 2015, we chose to separate ourselves from our competition by appealing to our target audience, women aged 24 - 35.

First and foremost, we wanted our new branding to both preserve and modernize our heritage and legacy as one of Canada’s top specialty coffee roasters.

The Coffee Is a Gift Campaign was Verve’s way of thanking one of its most important stakeholders - consumers - during the holiday season, spanning cafe pop-ups, merchandise and branding on cups.